Ngowi got his first taste of business at 15 when as a high school
student he started selling top-up vouchers. Mobile phone companies like
Vodacom, Tigo and other had only just established operations in the
country and the only place to find recharge vouchers were in the
shopping malls and exclusive phone shops. There were very few
distributors or super dealers in Arusha, a mid-sized commercial city
that serves as the gateway to the northern circuit where Ngowi lives.
Ngowi noticed that most people in his neighborhood who wanted to top-up
their phones had to travel significant distances to buy airtime.
Spotting opportunity, Ngowi raised Tsh 50,000 (about $50) from his
mother and bought top-up vouchers from the big dealers. Since he was
still in high school and couldn’t devote much time to the business, he
mobilized fuel station pump attendants in the local community to sell
the vouchers. He made a small margin on each sale and kept at it for the
next two years.Continue here...
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